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slipped.com

Born March 2001, currently being held by the house of moniker, and already considered an old man by today’s internet standards and teetering on granddaddy status like some of its other well-aged monosyllable cousins. Definitely a Health/Medical play in my book – and could also do some serious damage as a Legal niche

When you look at the word “slipped” from a classical domain valuation perspective, it’s got a lot of things going for it. It’s very easy to say and spell. It’s very easy to remember. For the most part it seems easy to tell others about. And on the surface fairly descriptive enough for a business to be pegged on because of the past-tense verb form – something already happened and a problem needs to be solved.

Through popular usage of this word in our culture, there exists a couple of established concepts that are already linked to the word “slipped”. When I hear the word “slipped”, I get images of someone falling flat on their bum, herniating their spinal cord, and enduring a slipped disc. I definitely see chiropractors, massage therapists, and any type of back pain specialist easily carving out revenue with this name. And what follows an event like this, besides pain? Personal injury lawyers. I can see a personal injury lawyer setting up shop on this name and using it as a lead gen funnel for their business.

The analytics of slipped.com are pretty pathetic. This name has been around for pretty much the entire decade and nothing has been built up around the domain.

I couldn’t get the traffic & revenue stats from the seller so I’m using data from Google. Traffic has pretty much flat-lined since 2004. There was a little excitement during the summer of 2006 and traffic nearly doubled, however, the party was short lived and only lasted during the month of June. What goes up must come down and it’s been flat eversince with no future expectation of changing direction.

Average CPC: $1.60 (at a maximum CPC of $2.75)
Estimated clicks per day: 10 – 16 (at a daily budget of $30.00)

This domain currently doesn’t have any pagerank, there’s zero backlinks, and it’s absent from the top 100 search engine results. And you want how much for this name?

The Alexa Rank is #2,832,442 which is up 11,387,206 ranks over the last three months.

However, given the abysmal stats that I’m seeing, the actual dna of slipped.com gives it a little booster shot, check this out…

Age – 8+ years
Length – 7 characters
Generic – one word one syllable
Market: Health/Legal
Easy to spell? Yes
Easy to remember? Yes
Easy to tell others about? Yes
Perfectly descriptive? Barely

Monetization? For a rapid asset development (RAD) move, if I were going for the health play, I would hook up a back pain product solution similiar to http://www.usa-turtle.com/. The payout is $30 CPA. If I were going for the legal play, I would focus on lead gen for personal injury lawyers by driving traffic to http://www.legalmatch.com/. The payout is $2.50 CPA. You can always sell advertising on top of both of those ideas.

The ask price is $3300…and immediately, right off the bat, I’m drilled straight in my head with one of those wicked 140mph Andy Roddick serves. That’s the type of impact I feel when I hear that price after digging up those stats.

I think the ask price is about 50-60% inflated and I’m going to bring this in at the low 70s, and score this 73 points. I think a fair trade would be in the $1350 – $1600 range.

Overall, currently the numbers are just too weak for me to pay that ask price. I think the markets surrounding a word like “slipped” revolve around the professionals and based on the PPC costs I just saw, buying traffic isn’t going to be cheap. The medical and legal professions are big boy markets, but if you have long-term business interest in either field I mentioned above, then the price is justified…but I’d still bid half ask.